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Videos
Green with envy
Brand Ireland is built on a powerful insight that will leave you green with envy.
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: David Cullen, Rory McDonnell
December 12, 2018
Videos
Demystifying machine learning
Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
Case studies
Bitter sweet symphony
Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colors are well known from posters, brasserie carafes, and wall murals in French towns. But the brand itself had become quite dated. We applied semiotics to...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Juliette Margerand, Sven Arn
Company: Happy Thinking People
November 11, 2018
Research papers
Slow burn to fiery flame
This is an account of how market researchers can apply the expertise of data analysis in non-traditional research to deliver leading-edge insight. The issue explored is slow growth in the coffee category. Going beyond primary research, three...
Catalogue: Asia Pacific 2016: Get Connected!
Author: Ritanbara Mundrey
May 19, 2016
Research papers
Measuring pricing power of a global brand in an Asian market
The Emerging Markets house the bulk of human populace, with China and India alone accounting for about 30% of the world's population. As these markets have developed and per capita income has risen in many of these countries, they have become growth...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen
June 15, 2015
Magazines
Revue Française du Marketing (Décembre 2014)
Deux des plus grands défis du marketing concernent la révolution introduitepar les technologies digitales dans la communication, la diffusion des offres de produits et de services et la préoccupation de plus en plus forte des consommateurs...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2014
Research papers
Quantifying consumers' motivational structures for food products
This paper describes methodological issues concerning the Association Pattern Technique, a method to quantify means-end chain structures. The method provides understanding in the way consumers are motivated to choose specific products. The main focus...
Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Gerda I.J. Feunekes, Wilma den Hoed
Company: Unilever
November 1, 2000
Case studies
The little emperor
In this paper we will examine - using a recent case study - how an innovative programme can cut the brand development time significantly and yet deliver a highly successful new brand.
Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Amit Bose, Khushi Khanna
September 1, 1999
Case studies
